Social media became more prominent with the rise of Web 2.0, which opened doors to user-generated content and social distribution. Technology like WordPress gave users access to flexible content management systems that allowed them to personalize everything from the design of the website to the content that they create.
At the same time, websites like Facebook provided a platform for people to create a personal network to whom they can share interesting content online. Thus, social media was born, giving way to a unique landscape that leveled the playing ground for both small and large businesses alike.
Is there success for an entrepreneur on social media? Hootsuite [https://blog.hootsuite.com/social-media-for-business/] , a popular platform for managing multiple social media accounts, demonstrates the following benefits for business in social media.
SOCIAL MEDIA INCREASES VISIBILITY
Gone are the days when people only know about your brand from TV, radio or print ads. With social media, your brand is fully visible to your target market. You have the opportunity now to reach out directly to these people, and build an intimate relationship without breaking the bank. You can share content that resonates most with your audience, who in turn will interact with you and spread your content to their own networks. Thus, social media becomes a medium through which you can foster brand awareness at the most cost-effective manner.
Take note of these statistics from the Pew Research Center [https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/] -about 49% of the respondents of their 2021 poll on social media usage admits to checking Facebook multiple times a day. Imagine the amount of exposure your enterprise gets if your target audience checks their social media networks that frequently!
SOCIAL MEDIA ESTABLISHES REPUTATION AND AUTHORITY
Content in social media is very diverse. You have all sorts of interest groups operating on Facebook, for instance. Hootsuite points out that social media has influenced a distrust in mainstream media and government units, but businesses remain as trusted entities in this new space. Your audience VALUES your insights, and it’s an opportunity that your marketing and content creation team should grasp. If you are seeking a social media manager/SEO consultant within the Fort Worth area be sure to visit JEBSEO @ jebseo.com/
How? For starters, regularly sharing blog posts with your business’ thoughts on your niche and related events is a great way to become an authority in social media.
SOCIAL MEDIA IS A GREAT STARTING POINT FOR A SALES FUNNEL
A customer should only be brought into a sales funnel when he or she has expressed interest in the product. In social media, creative content and the use of the right trigger words in the copy can actually arouse enough interest (or curiosity) in your target audience and lead them to clicking an ad on your social media page. There’s no need for coercion, and the lead generation requires nearly zero investment on your part unless you run sponsored ads. For example, check out this article to learn more about how to implement social media within your SEO campaigns. [https://www.searchenginejournal.com/social-media-strategies-seo/277839/]
Instagram, for instance, remains the best social network for vanity products and even food. Marketers only need to create a link in their Instagram account’s biography, upload an eye-catchy image, write an equally captivating caption and add a call to action like “Link in bio” to the content.
SOCIAL MEDIA LEVERAGES INFLUENCERS
The rise of social media has also resulted in the rise of what they call “The Influencer.” The Influencer is a social media personality with a solid fan base, which you can leverage by offering partnership deals with the popular figure. This is actually a very cost-effective method of marketing in the digital age.
Most businesses offer an exchange deal with these influencers to get a review and a promotion on their social media channels. Most influencers are more than happy to receive the freebies and will gladly reciprocate. It’s basically a win-win situation for the both of you.
Businesses that have partnered with influencers for their marketing have seen a significant increase in click-through rate and in sales, which your business deserves.
SOCIAL MEDIA PROVIDES OPPORTUNITIES FOR MARKET RESEARCH
Every business understands competitor research, and social media is literally a free tool that you can use to monitor your competition’s activity. If you’re looking to find negative feedback on your competitor that you can use for product creation, you only need to track their mentions and hashtags. You’ll see all the posts that they have been tagged in with a simple search, and your research team can pick up from there. Better yet, the research is all legal.
Social media is, first and foremost, a platform for content sharing and discussion. Because of its ability to link people up with other people they know and with content that they’re interested in, it presents the perfect ground for interaction between these individuals and the brands that matter to them. It’s an opportunity that businesses like yours should not take for granted, nor pass up on.